The boots are functional, versatile, stylish and simple.
However you refer to them, you can find several of their classic styles right here at Shuperb. From the original all the way to Industrial safety styles, grab your pair today and find out why this brand has become a British icon. Doc Martens, Docs, DMs. Whatever you want to call them, the boots made by Dr. Martens have become an icon of British footwear. Unique for their air-cushioned soles also known as Bouncing Soles , upper shape, welted construction and yellow stitching, Dr Martens do the job when other shoes just don't stand up to the challenge.
They are Perfect for those cold rainy days and a necessity to complete your winter fashion outfit. Ironically, the real life Dr.
Martens was a German. Klaus Märtens, a medic in the German army during World War II created his famous boots after realising that the standard issue army boots he was wearing were just too uncomfortable for his feet after he suffered a skiing accident. Martens department store was opened in Covent Garden in London which sold food, belts, and watches, as well as shoes. At this time the R. Diamonds approached owner and local businessman, Max Griggs to request sponsorship from his company.
A new main stand was built at Nene Park in , named the Airwair Stand. In the s, Dr. Martens were sold exclusively under the AirWair name, and came in dozens of different styles, including conventional black shoes, sandals and steel-toed boots. Martens company came close to bankruptcy. Five factories and two shops were closed in the UK as a result of this decision, and more than 1, of the firm's employees lost their jobs.
Griggs company employed only 20 people in the UK, all of whom were located in the firm's head office. Martens were sold during , which was half the level of annual sales during the s. In a new range of Dr. Martens was launched in an attempt to appeal to a wider market, and especially young people. The shoes and boots were intended to be more comfortable, and easier to break in, and included some new design elements.
Martens also began producing footwear again at the Cobbs Lane Factory in Wollaston , England in These products are part of the "Vintage" line, which the company advertises as being made to the original specifications. Griggs company was given an award by the "Institute for Turnaround" for implementing a successful restructure. Worldwide sales of Dr. Martens shoes grew strongly in the early s, and in it was assessed as being the eighth fastest-growing British company.
Martens shoes have been sold from to , and in , the company offered different models of footwear. Griggs company opened 14 new Dr.
Martens retail stores in the United Kingdom, United States and Hong Kong between and ,  and also launched a line of clothing during Dr Martens brand began a number of lawsuits in based on trademark law primarily .
In Business Insider reported that 10 million pairs of Dr. Martens shoes are produced annually. In October , the private equity company Permira acquired R. Griggs Group Limited the owner of the Dr. From Wikipedia, the free encyclopedia. Inside of pre Dr.
Martens made in England. Inside of post Dr. Martens made in Thailand. Sole of pre Dr. Sole of post Dr. Retrieved 25 July Retrieved 8 October The Sydney Morning Herald. Retrieved 23 August
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